UV Printing

Overview

UV coating is an excellent way to make your print marketing materials stand out: UV coating provides a brilliant glossy sheen to your business cards, postcards, flyers and other materials. Having your print marketing materials UV coated also provides a thick layer of protection for long-lasting durability that gives you the greatest bang for your marketing buck. What does UV coating mean, how does it work, what are the advantages and benefits of UV coating on your print job? The follow details what UV coating is and why you need it for your print marketing materials.

You can use it to highlight logos, headlines, photos and graphics in a brochure or other marketing literature. You can use it to bring extra impact and prestige to high quality business cards. And wherever you use it, spot UV varnish adds interest, enhances colours (by deepening them) and delivers a finish that encourages people to pick up printed materials and look at them more closely.

While one of its key benefits is to create an attractive, tactile and visually appealing contrast with the surface of the paper substrate, UV varnish can also be ‘flood coated’ over an entire page to apply an all over high gloss finish.

Spot UV varnish isn’t suitable for uncoated stock so digitally printed materials will need a matt laminate applied before varnishing

What is UV coating?

UV coating is a clear compound that is applied to paper wet, then instantly dried by ultraviolet light (UV coating is short for ultraviolet coating). Several types of compounds are used to coat paper; UV coating chemicals include polyethylene, calcium carbonate and kaolinite. These compounds are refined and mixed with viscosifiers that help them adhere to paper. A UV coating machine is used to apply the coating after printing.

UV coatings can vary in reflectivity and thickness, depending on the application, though a high-gloss or subtle matte UV coating are typically used for premium printing applications.

UV coating can be applied to your entire product, both front and back, or just on one side. You can also opt for spot UV coating, in which an ultraviolet coat is applied only to certain spots on your design (a great way to make logos or photos stand out).

UV Prinitng

 

 

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UV Printing Solutions

You can use it to highlight logos, headlines, photos and graphics in a brochure or other marketing literature. You can use it to bring extra impact and prestige to high quality business cards. And wherever you use it, spot UV varnish adds interest, enhances colours (by deepening them) and delivers a finish that encourages people to pick up printed materials and look at them more closely.

When to go for Spot UV printing

Because of the process it involves, spot uv design is usually saved for special projects. It is both more expensive and time consuming , but the results are definitely worth it. For example, business cards will make a lasting first impressions with spot uv details on it. So will promotional material that will compete with other brands’ giveaways.

UV Coating Benefits

  • Bright Vibrant Colours
  • Premium Brand Appeal
  • Long Lasting Durability

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