Outdoor Branding

Overview


Out-of-home media advertising is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative.

At India Outdoor Advertising we have a wide range of advertising solutions focusing on, roadside and city crowded environments, public transport areas and retail spaces.

• Hoardings.outdoor-advertising
• Pole Kiosks
• Bus Shelters.
• Bus Panels (Inside & Outside the bus).
• Train Panels (Inside & Outside).
• Sole Railway Station Branding.
• Complete Bus Exterior Branding.
• Complete Exterior Local Train Branding in Mumbai.
• Boards & Glow Signs on Railway Stations.
• Branding inside Express Trains.
• Metro Train Advertising.
• Tram Outside branding.
• Airport Advertising.
• Cinema Theatre Displays/ Mall Branding.
• Branding on Postal Vans.
• Mobile Hoardings.
• Auto Rickshaw – Panels & Hood.
• Wall Paintings.
• 3-D Displays (Balloons, Replicas)
• Dealer Boards, Exhibition Displays

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Why is Outdoor Advertising Important?


Outdoor Advertisement Service

We spend a great deal of our lives outside our homes. Advertisers increasingly fighting to stand out amidst the clog of ads on analog and digital devices need a less-cluttered environment to deliver their message. Enter outdoor advertising.

Costs Associated With Outdoor Advertising


outdoor advertisement service

Cost calculations are based on a system called gross ratings points (GRP), the impressions that are delivered by a media schedule for the outdoor location. This is called the daily effective circulation (DEC), also known as a "showing." One rating point is equal to 1% of the market population. There are many factors involved based on traffic, visibility, location, and size.

Area of Outdoor Advertising

  • Bridge Panels
  • Unipoles
  • Bill Boards
  • Bus Shelters
  • IRCTC Station
  • Metro Duct Panels

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