FM Radio Ads

Overview


The Media Ant is a leading FM Radio advertising agency in India. We can help you advertise in FM Radio stations in Delhi, Bangalore, Pune, Chennai, Hyderabad, and Mumbai among other 80 cities where FM Radio advertising is possible. With an extensive tie up across all FM stations in India like Radio Mirchi, Red FM, AIR, Radio Fever, Radio Indigo, Suryan FM, Radio One among others, you can be assured of best FM Radio advertising rate when working with The Media Ant.

Advantages of advertising in FM Radio

FM Radio advertising has many advantages. Advertisers chose to advertise on FM Radio and is popular for the following reasons:

  1. FM Radio advertising has the advantage of local targeting. Through playing an ad on FM, one can reach out to a single city. For e.g: a brand wanting to target only Delhi NCR through FM Radio can pick only Radio Mirchi Delhi or Red FM Delhi
  2. FM Radio advertising helps reach a listener multiple times. As research suggests, a consumer needs to listen to an ad 4-5 times before he/she takes an action or forms an opinion. FM Radio advertising has a great advantage for high frequency marketing campaigns
  3. An FM advertiser can use multiple jingles in a single FM Radio advertising campaign
  4. FM Radio Advertising rate provides one of the lowest cost per reach

List of time bands for advertising in FM Radio and their relative cost are:

Band Name Explanation Advertising Cost
1 Morning Prime Time Morning 7am – 12 noon Premium charged
2 Evening Prime Time Evening 5pm – 9pm Premium charged
3. Afternoon band 12 Noon to 5 pm Normal Pricing
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Top FM Station for Advertisment


Top Radio FM for Advertisement

FM Radio advertising schedule is prepared every night for the next day. So if an advertiser can provide the jingle before 4 pm, the campaign can start the next day. FM Stations advertising department does not work on the weekends.

Best Practices in FM Radio advertising


FM Station

1. Try to get your ad placed closer to the ad breaks in the radio program
2. Select your advertising time band on FM Radio in line with your consumer’s listenership habit
3. Use a mix of jingle length first to create impact and then to maintain continuity in a radio campaign
4. Ask for FM advertising freebies such as mentions of brand by the RJ
5. Do not buy at FM advertising rate card. Ask your radio agency for discounted rate

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