Branding

Overview


Do you know what differentiates the workplace of a great brand from the average ones? It’s the brand’s value and one way is how the workplace embodies the same using “Office Design”. When you think of workplace branding, you think of logos, products, services displayed everywhere at work. But have you ever wondered why these companies instill workplace branding? It’s because every company wants its employee to live and breathe the brand and its core values or to create a unique brand identity. The answer is both!

Why Should You Brand Your Office?

For many years, research has supported the positive effects of effective and consistent brand identities. An effective brand image has a direct impact on sales and market share, but those are not the only areas where a business can succeed. In this post we’ll highlight some of the reasons why you should brand your office space.

Office-Branding-service

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Some ways how workplace BRANDING helps


Office Branding

It boosts employee’s innovation, creativity and productivity
Reinforces a strong sense of pride in the company
Business Visitors get a good & true impression of the company and become brand ambassadors
A good workplace attracts good clients
So, before you start with workplace branding, ask yourself: What is your company culture? Who will you share the space with? What all do you need at your office? What message do you want to convey from your space? What image do you want to portray to your guests? What do you want to achieve?

Branding Impression to


Office Branding

Whatever your branding stands for, your open office design should echo that same representation. Your employees, customers, visitors, and partners can process the same messages when they walk through your office.
Every company has internal core values that are often the pillars the company was founded on and are rolled out at onboarding and during performance reviews. Incorporating these same elements in the design of the open office can be helpful and inspiring reminders to staff members as well as comforting for visitors and customers. Iterations of internal company philosophies could be more subtle, too, as seen at VaynerMedia where they bring to life a conference room decked out in boxing gloves to represent founder and CEO’s knockout content book Jab, Jab, Jab, Right Hook.

How We Work to Transform your Office to Make a Great Working Environment

  • Highlighting company’s achievements
  • Feature your's Products or Services
  • Brand Differentiation
  • Customer Experience

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